Welcome letter 1.1

Hello fitness maters

l am excited to be working with you and very happy to welcome you to the fitnessmasters.com. If you have taken a look at the website recently you might have noticed things are beginning to take shape  and we are getting ready to begin marketing in time for Christmas and the new year. Hopefully we will  capture those new year resolutions! 


There is still a lot of work to do, so I will be having some late nights getting things sorted!

I am writing this to let you know what your getting into and explain a bit about me and my motivation behind the website. 

I came up with the fitnessmasters.com to create a place where people can come to get free advice from the blogs and an online personal trainer to help them on the path to their own fitness mastery. Through effective collaboration we will produce a brilliant website and brand which customers can trust.  There is a load of mis-information out there all designed to trick customers into buying the latest product or service by offering a quick fix to their problems.  From a business point of view clearly this works for some people however I want thefitnessmasters.com to be genuine resource and 'force for good’!

We must remain honest with our intentions and make our number one core value to help others. Business and making money is important, but as soon as it becomes more important than helping others, we will ultimately damage the brand and we will not be rewarded, financially or emotionally!

Your role

You will feature as an online personal trainer and blogger and will benefit from collaborative advertising, reaching all over the world, you will receive new global customers and raise your own online presence. So far we have fitness masters from New Zealand, The United States, United Kingdom, Canada and the Philippines. 
 
The target audience for thefitnessmasters.com are predominantly health conscious weightlifter and crossfit athletes, but also those who are new to fitness and wish to improve their health or lose weight etc.

As a fitness master you will be expected to provide;
 

• At least one profile picture, preferably a picture which shows off your skills (i.e lifting weight/running/looking awesome!).
• A short paragraph which should be aimed at customers, letting them know your credentials and why they should listen to your advice as a fitness master and online personal trainer. (See an example here from Steve)
• (optional) Short introductory profile video, this will be more effective than written text with some customers.
• Contribute 2 blogs per month 
• Be able to take on customers for online coaching, there is no limit or minimum requirement on this, obviously the more customers you help achieve their goals the better the financial reward will be.
• Able to responded to customer emails within 48hours.
• Be prepared to offer a full refund if customer is not satisfied

 
Blogs
 
Your blog will be the material which we will use to drive traffic to you as an online personal trainer and your advert to potential customers, letting them know that you do in fact know your shit!

In exchange for at least 2 blog posts per month we will pay you 90% of the fee charged to a customer in exchange for your service as a online personal trainer.

The better the quality of the blog posts then the more likely a customer will select you as their online personal trainer.
 
If you do not want to produce 2 blogs per month we will pay you 70% of online personal trainner fees.
 
If we request a specific blog above the 2 per month then we will pay $25 per 500 words.   
 
The subject of the blog post can be assigned by thefitnessmasters.com or decided on by you if you feel there is a topic which will resonate with the current market, this can be disseminated as either a;
 

• Video
  • Preferred option
  • One video will be considered equal to 2 blog posts due to this being more work
  • Video length is decided by you, as long as it is long enough to get your point across.
  • I will do final touches to edit the video to include advertising and branding. 
• Audio file
  • One audio file will also be considered equal to 2 blog posts
  • Length is decided by you, again as long as it is long enough to get your point across. 
• Written article
  • Include any appropriate pictures or diagrams
  • 1 blog should be around 500 words, any longer could be off putting to a reader however if you disagree then 1000 word blog will suffice! I encourage brevity! 
• Combination of different media 

 
In exchange at least 2 blogs per month thefitnessmasters.com will:
 

• Manage and assign customers to you.
• Drive traffic to the website by using paid and free advertising services.
• Promote and advertise you as an online personal trainer and fitness master 
• Promptly pay agreed monies
  • Payment will be done one month in lieu to ensure customer satisfaction and blogs are accounted for.

 
This strategy is designed to keep thefitnessmasters.com ‘financially lean', however we will be continuously reviewing this to make sure it is benefiting you as well as the fitnessmasters.com.  thefitnessmasters.com will own any material on the website so it can edited and disemminated at our discretion.  

Online personal training

You are joining a growing team of online personal trainers with various skill and experience levels, our fees will aim reflect this, but also need to be simple for the customer to understand.
 
After some market research we have decided on our proposed pricing plan, which will be based on the following which is a 6 week cycle. 

http://www.thefitnessmasters.com/uk-price.html
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• Initial assessment of customer questionnaire
• Creation of training programme
• Diet advice and meal plans
• 1 hour 30 mins of Skype conversation per month (can be split up however you decide with customer)
• Customer can send unlimited emails which should be responded to within 48 hours.
  • Please submit most common questions so we can build a FAQ's to save your time, this will also give us ideas for future blog posts. 
• 6 week progress review

This is competitive with UK gym memberships and cheaper than getting a personal trainer in ‘the flesh’.

There will be the opportunity to offer discount codes which can be used by customers when they select you as their trainer, I suggest this would be a good idea to offer a significant discount for the first month at least! 

There are still a few areas I am working on, such as;

• Prices will be available in US dollars and possibly other currencies 
• Customer reviews for personal trainer 
• Discount codes
• Personal trainner software apps
  • You will be able to use this keep in touch with customers and send them workouts and fitness plans.
  • If any one has any suggestions or previous knowledge please let me know 
• Members area for you as coaches and customers 
• Personalised email addresses for the fitness masters i.e SteveT@thefitnessmasters.com
• Social media 

Thanks for reading, I value any feedback you have on my model or the website.

I look forward to working with you all in the future! If your still in then comment below or email me at bmpricegroup@gmail.com with your profile 

Regards

Ben Price